HEINEKEN East Africa launched its premium draught beer at the Sankara Hotel on 27th March 2018. The decision to launch the beer was informed by the growing demand for quality premium beer within the East African region
The new launch came immediately after the launch of Amstel beer that is new to the market as well. This goes out to show the commitment and interest that the brand has for this market since its penetration in 2011
The Heineken audience who are young, ambitious, urban and innovative will be treated to this and hopefully more because the region is constantly evolving and requiring new taste.
This launch also came in to show the importance of the East African region as a whole. Heineken is looking to strengthen its footprint and impact in the region and the brand is doing so by producing products that match their audience’s needs and evolving taste.